There must have been something in the water up in Finland in the 1960's and early 70's. While fashion everywhere else was going psychedelic, the Finns were getting folksier with several labels producing some fabulous pieces which are always a pleasure to have in store.
Scandinavian style in general could be very folksy at this time, the very collectable designs by Figgio Flint for example are practically dancing around a maypole
But it seems to be Finland where the style was most adapted to clothing
Marrimeko were the first and best known, really finding their style from the late 50's on, especially when Jackie Kennedy wore them whilst on the campaign trail with her husband. There's a nice page HERE on Marrimeko, though I'd like to mention a few other smaller labels which followed hot on their heels.
This gorgeous white linen dress is by Arola (an province in Eastern Finland) It has lovely embroidery to the front and hem and a wraparound belt.
A simple style that looks amazing when worn
There's little information on Arola available, aside from a handful of dresses, although there is a store called Arola in Finland which sells, inevitably, Marrimeko
More info HERE
This is more Marrimeko in style with it's bold flower print, but look at that collar and lapel! The way it sweeps from the neckline is a style I've not seen before
More info on this dress HERE
Another stylish Finnish label from this period that we see is Fenno-Sport. Another company that perhaps lived in Marrimekos shadow a little, certainly this red skirt has the look. Currently on Etsy
Having said that Fenno-sport also produced gems like this extraordinary op-art dress. Are there any other labels out there that I've missed?
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